L'élu Botanics

L’ÉLU is a Gender-Neutral x Melanin-Rich Skin & Hair Care brand, rooted in Ayurveda & powered by Modern-Day Alchemy. We are a BIPOC Beauty brand that delivers high-performing, gentle & safe rituals, for all. We focus on merging traditional herbs, techniques & wisdom with modern-day alchemy & research. At L’ÉLU we aim to bridge the gap by placing melanin at the core and giving it the care + attention it’s been missing. Born through the merging of skin health & mental well-being, we are a community embracing vulnerability at its core. We offer no interpretations or ideals of beauty. Instead, we celebrate and acknowledge the overlapping sense of interconnectivity in a perceivably disconnected world; our stories, vulnerabilities, heritage, textures, skin, and hair.